IT IS IMPOSSIBLE FOR BUSINESS OWNERS TO IGNORE THE BENEFITS OF THE INTERNET
But the Internet does not have to be impossible to understand
Whether you are a small business owner seeking to create or enhance your Web presence—or a player in a large corporation who wants a better understanding of the legal and business fundamentals of your company’s Web enterprise—The Entrepreneur’s Internet Handbook provides important information you need!
* Sell on the Internet • Develop customer relationships and maintain loyalty • Attract visitors to your website • Protect your business using trademarks • Collect money, credit card authorization, and taxation
* Build and register your website • Select and request your domain • Use current software or build customized versions • Register your copyright
* Start-up guidelines for beginning businesses • Choose the correct entity—should you have a partner • Create a business that allows for flexibility • Limit liability
Table of Contents
Introduction
Section One: Setting Up and Maintaining Your Business
Chapter 1: Choosing a Form of Entity The Right Entity for the Original Company Corporate Advantages Corporate Disadvantages The Limited Partnership The Limited Liability Company The Choice Between S Corporation and LLC Doing Deals through Partners, Subsidiaries, or Affiliates
Chapter 2: Formation and Maintenance of Your New Entity Creating Structures that Anticipate Change Limiting your Liabilities During (and after) the Life of Your Business Avoiding the Piercing of Your Corporate Veil
Chapter 3: Contract Basics Pros and Cons Contract Requirements What to Include in Your Contract
Chapter 4: Dealing With Employees Discrimination Hiring and Firing Employment Agreements Internet-Use and Email Policies
Section Two: Financing Your Internet Business
Chapter 5: Financing Options What Investors Invest In Equity versus Loans
Chapter 6: Business Plans Nondisclosure Agreements The Right Type of Business Plan for Your Needs Business Plan Contents Dog and Pony Shows
Chapter 7: Raising Equity Securities Registration Regulation D Initial Public Offerings—IPO’s
Section Three: Setting Up Your Website
Chapter 8: Your Website Name Choosing and Registering Your Domain Name Cybersquatting
Chapter 9: Technical Decisions Regarding Your Software and Hardware Defining your System Specifications Writing the Request for Proposal (RFP) Buy Functionality and Performance, not Systems Build or Buy Hosting: In-House or Outsourced Evaluating the Technology Supplier
Chapter 10: Business Decisions Regarding Your Software and Hardware Negotiation of Hardware and Software Contracts Payment Schedules Transition from Manual or Legacy Systems Weighted Score Chart Contracts Your Responsibilities Contractual Elements
Chapter 11: Implementing Your Software and Hardware Users Training, Error Control, and Feedback Functionality Creep Criteria for Success
Chapter 12: Website Content Quality of Information Copyright Protection Defamation of Character Access to Content by Minors
Section Four: Doing Business on Your Website
Chapter 13: Selling on the Internet The E-Commerce Gold Rush The Retail Model Using the Internet to Share Information Auctions, Reverse Auctions, Matchmaking Selling on the Internet
Chapter 14: How to Attract Visitors to Your Website Search Engines
Section Five: Intellectual Property Basics for Your Website
Chapter 15: Trademarks and Service Marks Trademarks Service Marks
Chapter 16: Publishing Law, Copyright, and Electronic Media Trademarks Identify the Speaker on the Internet Infringement of Copyright Using the Publisher Model
Conclusion
Glossary
Appendix A: Basic Legal Concepts with Business...
About the Author
Julia K. O’Neill earned her J.D.degree cum laude at Boston College Law School and her B.A. degree in Economics at Yale University. She practiced with a firm in Boston for nine years before she and her husband started their own firm, Fleming & O’Neill, P.C. in Boston, where she specializes in business, corporate and securities law. Ms. O’Neill resides in the Boston area.
Digital Rights Information
Adobe PDF eBook
Copy:
not allowed
Print:
allowed with no limitations
Entrepreneur's Internet Handbook
by Julia K. O'Neill
This is an Advantage title. While it is available to patrons of your library, it may not be available to all libraries.
This is an Advantage title. While it is available to patrons of some libraries, it may not be available to all libraries. Sign in to see if this is available to patrons of your library.
This is an Advantage title. While it is available to patrons of some libraries, it is not available to patrons of your library at this time.
This is an Advantage title. While it is available to every patron in this consortium some libraries may have additional copies available. Sign in to see if additional copies are available to patrons of your library.
